What Is New Playbook?

Production, Project Management, Storyboard, Art, Motion Graphics Design, Animation, Sound.
After Effects, Illustrator, Procreate

I worked with Jeff Leitner to create a quick explainer video to promote his new project, “New Playbook”.

We used a simple hand-drawn aesthetic and three-panel layout to efficiently communicate how New Playbook is trying to close the gap “15 year gap” in social science research and reporting.

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